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A low concrete house with floor-to-ceiling windows on a green lawn
Corporate partners
150+
Cities live
7 of 9Milan and Cairo next
Booking channels
130+ via Base360

By the team behind The Flex and Base360

The short-term rental playbook, from people still running one.

The playbook behind The Flex. Open your first unit, or grow the ones you run.

Already running units?

The Flex houses teams from 150+ companies

  • PwC
  • KPMG
  • Allianz
  • L'Oréal
  • monday.com
  • Amazon
  • Google
  • Meta
  • Apple
  • BT
  • Orange
  • Sky

Two ways in

Where are you starting from?

Not sure? Start with the webinar. It covers both.

  • Launch

    Starting out

    A job, no units yet, and a plan to change that. Open your first units, safely.

    First step: Free webinarFrom £495

    Free · 60 min · Next session Thu 22 Oct

    • Self-paced course: the launch playbook, module by module.
    • Live group sessions: bring your questions to the team.
    • Templates: the documents and checklists we open units with.
    Explore Launch

  • Scale

    Already running units

    Manual work, thin margins, no time to grow. Build the systems of a real company.

    First step: Strategy call£2,950

    20–30 minutes on video, and an honest answer on fit.

    • 12 weeks of weekly group sessions
    • Monthly 1:1 with a founder
    • Operator community: people solving this week's problems
    • Our SOPs: cleaning, access, escalation, maintenance
    • Base360 access: the software The Flex runs on
    Explore Scale

Why us

We didn't learn this on YouTube.

Most courses are made by people whose business is courses. Ours comes from a rental company that runs every night, and the software we built to run it.

  1. The operation

    The Flex

    Furnished, move-in-ready apartments in London, Paris, Lisbon, Berlin, Algiers, Oran and Constantine. Milan and Cairo next. Corporate housing for 150+ companies.

    See The Flex ↗ (opens in a new tab)

  2. The system

    Base360

    Channels, pricing, guest messages, cleaning, team and finance in one platform. We built it because nothing else ran the whole operation.

    See Base360 ↗ (opens in a new tab)

  3. The playbook

    Flex Academy

    What we learned, turned into steps, templates and SOPs, with the real dashboards behind them.

Founders

Taught by the people who built it.

Raouf Yousfi and Michael Buggy started The Flex, then built Base360 to run it. Flex Academy is the playbook they wish they'd had on day one.

For your first units

Keep your job. Build the business beside it.

No portfolio or big leap needed. Start with one safe unit, set up properly, and a plan for the next.

What's included

  • Self-paced course: the launch playbook, module by module.

  • Live group sessions: bring your questions to the team.

  • Templates: the documents and checklists we open units with.

£495

What's in the course

60 minutes. The whole launch plan.

  • Live online
  • [date, time in your time zone]
  • Free
  • Replay for everyone who registers

You'll learn:

  1. 01Choosing a city and a first unit.
  2. 02Landlord deals, and what a sound one looks like.
  3. 03Listings guests trust, on Airbnb, Booking.com and more.
  4. 04Local rules to check before you sign.
  5. 05The numbers to track from night one.
  6. 06How the programme works, plus live Q&A.

For operators with units running

Stop running units. Start running a company.

A few units fit in your phone. Ten don't. Scale is 12 weeks building the systems, team and numbers to grow without doing every check-in yourself.

  • Manual work01

    Automate the turnover, not just the inbox.

  • Thin margins02

    Know which units earn their place.

  • No time to grow03

    Run the team, not the spreadsheet.

What's included

  • 12 weeks of weekly group sessions

  • Monthly 1:1 with a founder

  • Operator community: people solving this week's problems

  • Our SOPs: cleaning, access, escalation, maintenance

  • Base360 access: the software The Flex runs on

£2,950 · Limited places per cohort

20–30 minutes. We'll tell you honestly if it fits.

Compare

You have options. Here's how we compare.

  • Flex Academy

    Price
    £495 / £2,950
    Who teaches
    Founders running 7 cities
    Real systems and SOPs
    Yes, our own
    Software included
    Base360 (Scale)
    Live help
    Groups + founder 1:1 (Scale)
    Proof you can check
    A company you can book ↗ (opens in a new tab)

  • YouTube

    Price
    Free
    Who teaches
    Anyone
    Real systems and SOPs
    No
    Software included
    No
    Live help
    No
    Proof you can check
    Views

  • Cheap online courses

    Price
    Low
    Who teaches
    Course creators
    Real systems and SOPs
    Sometimes
    Software included
    No
    Live help
    Rarely
    Proof you can check
    Reviews

  • Masterminds

    Price
    Very high
    Who teaches
    Varies
    Real systems and SOPs
    Sometimes
    Software included
    No
    Live help
    Yes
    Proof you can check
    Testimonials

Not for you if…

  • You want money without work. Guests, cleaners and landlords are real work.
  • You want a guaranteed income. We don't promise one.
  • You'd skip local rules. We won't help with that.

Still here? You're in the right place.

FAQ

Questions before you start.

  • No. We cover working with landlords as well as owning.

Free checklist

Not ready to talk? Take the checklist.

What we check before opening or growing a unit. By email, no pitch.

Which checklist?

Your details

One email, then occasional updates. Unsubscribe anytime.

Get started

Your first unit, or your next ten.

  • 01 · LaunchFrom £495

    Starting out

    Free · 60 min · Next session Thu 22 Oct

  • 02 · Scale£2,950

    Already running units

    20–30 minutes on video, and an honest answer on fit.